The “coffee break” is an American tradition that’s become part of our cultural fabric and heritage. From its start in the 1880’s among working housewives in Stoughton, Wisconsin, the coffee break has allowed employees time to step away from their work to recharge over a cup of coffee. A welcome pause from the workday, the coffee break helps workers relax, interact, and become more productive and motivated.
Marking its Centennial year, the National Coffee Association is encouraging Americans to take part in a National Coffee Break on January 20, 2011, as a celebration of coffee and its timeless place in our lives. On that day, consumers should enjoy a coffee break the way history teaches us – by pausing to bond with colleagues, friends and family over a cup of coffee at least once a day.
The National Coffee Association of USA was founded in 1911 as one of the earliest trade groups formed in the United States and the first trade association for the U.S. coffee industry. Since that time, NCA has helped U.S. coffee companies through some of the most volatile periods in the nation's history, including two world wars, the Great Depression, a cold war, market fluctuations, frosts, strikes and other challenges, not to mention a wide range of shifting consumer trends in the world coffee market.
NCA’s success is based on its ability to respond to external issues, wherever and whenever they arise. On countless issues impacting the coffee business, the Association has represented the U.S. industry before the legislative and executive branches of government, including the U.S. Department of Agriculture, U.S. Trade Representative's Office, U.S. State Department, U.S. Food and Drug Administration and Congressional committees. Equally prominent has been the profile of NCA in the international arena, championing the well-being of the United States’ coffee industry before international trade organizations and representing it as its voice around the world.
Public policy expertise at NCA is also supported by decades of consumer and scientific research. The NCA National Coffee Drinking Trends (NCDT) study, started in 1950, continues to be the only national survey of coffee consumption in the U.S. market, offering in-depth statistical research fielded and published every year. NCA also tracks all scientific research on coffee and caffeine and regularly assesses its impact on health and wellness. It's these kinds of products and services that give NCA members a strategic advantage in the global marketplace.
NCA members can be found throughout the United States and overseas. They include retailers in California, importers in Tennessee, roasters in Ohio, suppliers in Illinois, and wholesalers in New York — as well as coffee producers, exporters and commodity traders operating on every continent.
For more information, visit www.ncausa.org.